Wopi FAQ: branded action links for creators and agencies
Clear answers about Wopi handles, supported destinations, setup, and current features.
What is Wopi?
Wopi creates branded handles for action directories and direct links. A directory can group choices such as WhatsApp, calling, directions, and websites; an individual action link can send someone straight to one chosen destination.
Who is Wopi for?
Wopi is designed for content creators, social media agencies, brands, and local businesses that want a clear, shareable route from a social profile or campaign to an action.
What can a Wopi handle link to?
A handle can be set up for destinations such as WhatsApp, phone calls, maps, websites, social profiles, or other campaign destinations. Browse the samples to see examples.
Can I create or change a handle myself?
Self-service handle management is planned. For now, the Wopi team can set up a new handle or update an existing one. Email us or DM Wopi on Instagram with your preferred handle and destination to get started.
Does Wopi include click analytics?
Wopi does not currently provide click counts or click reports. You can request click analytics as a feature, and use your own website or campaign analytics tools to measure visits in the meantime.
Is Wopi a link-in-bio alternative?
Wopi can work as a simple branded page that groups a few actions, or you can use an individual action link when a campaign needs one direct next step, such as WhatsApp, a call, or directions. If you need a highly customizable page with advanced content and analytics, another link-in-bio tool may fit better. Some brands use both a directory for exploration and direct action links for specific campaigns.
How do I request a handle?
Email the Wopi team or DM Wopi on Instagram with the handle you want and the destination it should open. The team will help set it up. View pricing or contact us to request a handle.